A New Chapter
From book coaching to supporting women building creative and coaching businesses through hardship
Hi, friend, I’m so glad you’ve made your way to my Substack! If you read my post from yesterday, you will know that from this week, I write pieces for women who are building a creative or coaching business while living with chronic illness or navigating a difficult life for another reason.
Why? Because this is my story. I know how much women like us have to give, as creatives and as coaches. But I also know how much can hold us back.
And I want to help you move through those blocks, honour your reality, and build creative or coaching businesses in a way that fits who you are.
I write here on Substack, because most advice about creativity and coaching assumes you have a stable capacity. But you don’t. And you still want to build something meaningful. You know you have it in you, you know you are capable and you know you can do it. But there are limitations that are real.
So this Substack is for you. It is about growing a business in a way that is sustainable, honest, and actually possible for you amid a lack of that time, energy and consistency. Because, yes, it is possible!
To show you how to do it, I write about:
– building a creative or coaching business with limited or unpredictable energy
– creating without burning out
– making business decisions when things are uncertain
– staying connected to your work when daily life is heavy
You’ll get a mix of practical strategy and grounded perspective. We don’t hustle. We don’t chase perfection. We never “just push through.” We embrace the reality of our lives and still embrace our magical selves so we can grow and create in a deeply meaningful way.
Over the last four years, I’ve written over 200 weekly blog posts, given webinars and workshops, coached writers and coaches, and spent those years figuring out how to keep creating and working while dealing with chronic illness and other ongoing challenges. I care about this work because I live it. So if you’re building something alongside everything else you carry, you’re in the right place.
Follow along to build your own life alongside your challenges. I’m your story mentor and I help you write your own story, on your own terms.
Sandra Postma
Coach | Author | Speaker



